Thoughtful. Strategic. Always On.

We craft Klaviyo flows that quietly run in the background - welcoming, nurturing, and converting your customers around the clock. Designed to match your brand's tone and tailored to your customers' behaviour, each flow is built with intention.

Whether you’re a legacy British brand or a rural startup growing its reach, we make sure no opportunity is missed - even while you sleep.

What’s Included

We don’t use templates. Every flow is:

• Strategically mapped around your customer lifecycle and business goals

• Branded to match your tone of voice, aesthetic, and product offering

• Segmented to reach the right people with the right message

• Designed and built from scratch in Figma and implemented in Klaviyo - no cookie-cutter layouts

• Tested and optimised with smart logic, time delays, filters, and conditions

• Integrated with your store and other tools (like reviews, subscriptions, or loyalty)

You’ll also receive a visual map of each flow so you can see the entire customer journey at a glance.

Flows We Typically Build

We’ll recommend flows based on your products, goals, and customer journey - but these are our most requested:

• Welcome Flow
  First impressions count. We create a warm, branded welcome series that turns browsers into buyers and subscribers into customers - often converting 10–15% of new signups.

• Abandoned Cart Flow
  Recover lost revenue with well-timed reminders that balance urgency with brand tone. Includes multiple touchpoints with tailored messaging for different cart values.

• Post-Purchase Flow
  Reinforce buyer confidence, increase retention, and encourage word-of-mouth. Our post-purchase series can include thank you emails, product education, cross-sells, and review requests.

• Winback Flow
  Reignite interest from customers who haven’t purchased in a while. We use dynamic content, segmentation, and offer logic to make sure your winback feels personal, not generic.

• Browse Abandonment Flow
  A gentle nudge to return. This flow brings shoppers back to what they viewed, using personalized product blocks and smart triggers.

The Westbury Difference

Our flows go beyond function - they reflect the same level of refinement and brand care that your customers expect. Whether you're selling heritage wax jackets, woollen wear, or handmade boots, your retention emails should feel as polished as your packaging.

With a deep understanding of British countrywear brands and rural consumers, we ensure every email speaks their language - quietly driving long-term growth and loyalty.